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What must be ensured in public advertising by a principal broker?

  1. That it contains at least one falsehood to attract attention

  2. That licensees use only their individual names and telephone numbers

  3. A presentation of a true picture of the service

  4. That only the broker’s contact information is shown

The correct answer is: A presentation of a true picture of the service

A Option A is incorrect because public advertising must never contain false information. B: Option B is incorrect because licensees can use business names and telephone numbers as long as their principal broker approves it. D: Option D is incorrect because licensees can also include their individual contact information. The correct answer is C because a principal broker is responsible for ensuring that all public advertising by their licensees accurately represents the services being offered. The broker should make sure that there are no false claims or misleading information in the ads. It is also important for the broker to ensure that all necessary license information is included in the advertisement to comply with state regulations.