Arkansas Real Estate Practice Exam

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How must a principal broker and licensed persons advertise real estate brokerage business?

In any name they choose
Under the principal broker's licensed name only
Using a catchy business alias
Without mentioning the brokerage

The correct answer is: Under the principal broker's licensed name only

A and C are incorrect because they suggest that a principal broker and licensed persons can use any name they choose or a catchy business alias to advertise their real estate brokerage business. This is not allowed as it may mislead or confuse potential clients about the identity and licensing status of the real estate brokerage. D is also incorrect because it suggests that the brokerage cannot be mentioned in any form of advertising. In reality, the brokerage must be mentioned in all forms of advertising to maintain transparency and clarity for consumers. The only correct option is B, which states that the principal broker's licensed name must be used in advertising. This ensures that the brokerage is properly identified and that consumers are aware of the licensed status of the individuals involved in the real estate business.